We Make AI in Consumer Electronics Actually Work
From strategy to production, we help hardware companies ship AI-powered products that customers love.
Our Story
Business Reactor was founded in 2016 by a team of AI engineers frustrated with the gap between AI research and real-world products.
We had worked at companies like Google, Apple, and Tesla—building self-driving cars, smart speakers, and computer vision systems. We saw firsthand how difficult it is to make AI work on real hardware with real constraints: limited power, no GPU, strict cost targets, and users who expect things to just work.
Consumer electronics companies were trying to add AI to their products, but most lacked the specialized expertise needed. They hired general software engineers who knew web development but not neural network quantization. They sent video to the cloud when edge processing would be faster and more private. They shipped products with 70% accuracy when 95% was achievable.
We started Business Reactor to bridge this gap. We focus exclusively on edge AI for consumer electronics. We only work on production systems—no research projects, no demos. We measure success by business outcomes: revenue impact, customer satisfaction, and products that ship.
Since 2016, we have helped 150+ companies ship AI-powered products to market. Our clients range from early-stage startups to Fortune 500 hardware manufacturers.
What Makes Us Different
We are not a general AI consultancy. We specialize in one thing: making AI work on resource-constrained consumer devices.
Edge-First Thinking
We default to on-device processing. Privacy is not a feature—it is a requirement. We understand power budgets, thermal constraints, and the economics of running inference on $5 microcontrollers vs. $50/month cloud bills.
Hardware-Aware AI
We know the capabilities of ARM Cortex-M, Cortex-A, and edge AI accelerators. We understand the difference between INT8 quantization and full precision. We optimize for silicon, not abstractions.
Production-Ready
We ship code that runs in production on millions of devices. Not research papers. Not demos. Production systems with error handling, edge case management, OTA updates, and monitoring.
Business Outcomes
We measure success in revenue impact, customer satisfaction scores, and market share—not academic metrics. We care about the business results, not just the technical elegance.
Our Team
We are a small team of specialists who have shipped AI products to millions of users.
Technical Leadership
Former ML engineers from Google, Apple, and Tesla with deep expertise in edge AI optimization.
Domain Experts
Hardware engineers who understand power budgets, thermal constraints, and silicon limitations.
Product Strategists
Product managers who have shipped consumer electronics products to millions of users.
We Are Intentionally Small
We do not have 50 consultants on the bench. We do not scale by hiring juniors and billing them out at senior rates. We stay small so we can maintain quality and work only with clients where we can create real value.
This means we are selective about projects. If we do not think we can help you ship a successful product, we will tell you honestly—and probably recommend someone who can.
Our Values
Transparency
We share pricing upfront. We document our work. We explain technical trade-offs honestly.
Results Over Resume
We measure success by business outcomes—revenue, retention, market share—not publications or patents.
Pragmatic Excellence
We ship production-ready AI, not research demos. Perfect is the enemy of shipped.
Privacy-First
We default to edge AI. Data stays on-device whenever possible. Privacy is not negotiable.
Knowledge Transfer
We embed with your team. Pair programming, code reviews, documentation. We leave you capable.
Long-Term Partnership
We provide ongoing support after launch. AI models need monitoring, retraining, and improvement.
Location
We are based in San Jose, California—the heart of Silicon Valley.
Office
150 South First Street
Suite 400
San Jose, CA 95113
Work Style
We work remotely and on-site depending on project needs. For most engagements, we embed with your team—either at your office or ours.
We have worked with clients across North America, Europe, and Asia.
Join Us
We occasionally hire senior AI engineers who love shipping production systems. If you have deep edge AI experience and want to work on real products, get in touch.
Contact UsLet's Work Together
Ready to ship AI-powered products that customers love? Schedule a discovery call to discuss your project.
Schedule Discovery Call